Thursday, March 8, 2007

Organic Statistics for India

I promised to do some research on organic market in India -for entrepreneurs. It is still work in progress but here are some details I found on internet.

  • According to the Indian Competence Centre for Organic Agriculture, the global market for organically produced foods is $26 billion and is estimated to increase to $102 billion by 2020.
  • Around 50 percent of India's organic crops go to export, with only 1 percent remaining for home consumption.
  • Total acres under organic farming: From 17,230 acres in 2004 to 30,164 acres in 2006
  • In 10th Five Year Plan (2002-07), government has earmarked Rs 100 crore for the promotion of sustainable agriculture in the country, mainly in exports.
  • NPOP (National Programme for Organic Production), and APEDA (Agricultural and Processed Food Export Development Authority) promote exports opportunities.
  • Current Entrants into Organic Retail
    • Navdanya at Hauz Khas,New Delhi
    • FabIndia
    • Conscious Foods
    • Godrej AgroVet's retail product, Nature's Basket
    • IITC Organic
    • Dilli Haat has organic restaurants
    • "Meer Organic and Agro Products
    • Swasa
    • Morarka Foundatin
    • Lifeline
    • Navbharat Enterprises,
    • Fresh Health
    • Atik
    • Pure Life Diet India Ltd
People initially focussed on exports, but now turning to domestic demand (Finally!)
Main problem is organised supply chain and organised marketing and retailing for organic produce.

What is your favourite grain

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